Too Much?

Well the hype has begun. I noticed during Sportscenter last night that there were exactly eight commercials for Saturday's matchup between Michigan and Ohio State. That means that over the course of one morning there were probably something like 40-50 commercials simply talking about The BIg Game. Not to mention the little feature during Sportscenter talking about how Michigan players have been watching Cinderella Man as motivation all year. Another example of the hype getting out of control is the press conferences. Ordinarily, on the Monday following a game, Michigan holds a one hour presser in which Lloyd Carr talks for a half hour and then three Michigan players talk for another half hour. Today, the press conference went from 930 until nearly 3 o'clock. Chad Henne spioke for an hour, then Bo Schembechler (why I don't know) for an hour, then a lunch break, then a bunch of players for an hour, and finally Lloyd Carr spoke for almost an hour and a half. My question is how can this game live up to the hype?